Hotel commercial strategy & business development
More of the right business for your hotel.
I've spent 17 years leading sales for branded and independent hotels across the U.S. and Canada, from Hyatt, IHG, Best Western and Sonesta to owner-run properties. Now I help owners and management companies find new business, sharpen their commercial strategy and grow revenue.
10–12%
Average annual revenue growth, eight years running a three-hotel portfolio.
+$21 ADR
In three months at a Holiday Inn & Suites, with corporate and group share up 15%.
120%
Of annual revenue goal, as Top Sales Performer.
Pre-opening experience
Led a new-build launch from plan to opening day, ahead of opening-quarter revenue projections.
Services
Commercial solutions for hotels
By project, monthly retainer or a set number of hours a week. One hotel or a portfolio.
Business development
Prospect lists built on real demand, outreach that gets answered, and new corporate, group and extended-stay accounts.
Commercial strategy
Market and comp set review, segment mix, and a sales plan built with your revenue team, so every channel pulls the same way.
Fractional Director of Sales
Senior sales leadership without a full-time salary: pipeline, reporting, contracts and the accounts that matter most.
Group, sports & RFPs
Corporate RFP season, tournament housing partners, room blocks and the contract terms that protect your rate.
Sales team training
Consultative selling, upselling and pipeline habits your team keeps using after I leave.
Pre-openings & conversions
Opening, rebranding or coming out of a renovation: a go-to-market plan that has business on the books by day one.
Brands
Hyatt · IHG · Best Western · Sonesta · Independent hotels
Markets
Detroit & Novi · Windsor · Greater St. Louis · Indianapolis · Eastern Ontario
About
Sue Kurdi-Levasseur
Founder & Principal Consultant · Windsor, Ontario
I started in hotel sales in 2009 and spent most of the years since as a Director of Sales, from a downtown Holiday Inn to an eight-year run leading a three-hotel portfolio on the Windsor waterfront, where we grew revenue every year.
In 2024 I led a new hotel's pre-opening and started SKP Hospitality Consulting. Since then I've worked with owners, management companies and brands across Michigan, Missouri, Illinois, Indiana and Ontario.
I'm hands-on. I write the prospect lists, make the calls, build the RFPs and sit in the revenue meetings. Owners hire me when they need results this quarter, not a report.
Systems: OPERA, Sales Pro, Salesforce, Envision, TravelClick (Agency360, Demand360). Advertising & Marketing, St. Clair College.
Behind pace, or ready to grow? Let's talk.
Tell me about your hotel and your goals. You'll get an honest read in 20 minutes.